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- Valued Services
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The CCG Team
Meet the Experts Behind Every Engagement
A top team of recognized RV park and campground industry advisors serving the U.S. and Canada — ready to create success for your development, investment, and business plans.
Founder & CEO
Leadership
Jayne Cohen
Founder & CEO
Jayne Cohen has over 40 years of outdoor hospitality management and campground development experience and is the founder and President of Campground Consulting Group. Her vast industry experience began with owning, operating, and redeveloping a large and very successful family camping resort in New Hampshire. She then expanded from one park in New Hampshire to 12 camping resorts throughout the country. This knowledge and hands-on experience in development and operations form the foundation of her consulting endeavors, which began in 2012. She eventually teamed up with David Gorin, growing the firm's focus and capabilities within the industry.
Jayne has worked with hundreds of clients on new RV park developments and campground expansions conducting market and comparative analysis, feasibility research and reporting for lenders and investors, and land planning and design. Her operational audits for RV park buyers, sellers, and operators have had great success reducing expenses, increasing revenues, and creating better guest experiences. Jayne continues to focus on building the most experienced and talented consulting firm in the Outdoor Hospitality industry.
Our Consultants
Christiana Hebel
Operations & Development
Christiana "Christi" Hebel has lived and breathed the camping industry her entire life. As a fourth-generation leader of Fish Lake Beach Camping Resort — founded by her great-grandparents in 1939 — Christi brings decades of hands-on experience and a lifetime of knowledge in outdoor hospitality.
From her first job running the popcorn wagon at age 10 to ultimately managing a 600+ site campground, Christi has gained a deep understanding of every aspect of campground operations. After the successful sale of Fish Lake Beach in 2025, Christi made the decision to share her expertise with others in the industry, helping campgrounds across the country thrive. She spearheaded strategic changes including a successful site-tiering system and a streamlined collections process. She also curated memorable guest experiences by coordinating food trucks, games, crafts, and themed events. Christi holds a Bachelor of Science in Elementary Education from Southern Illinois University Carbondale and has completed a year in the Outdoor Hospitality Education Program.
Erik Gothberg
Resort Development & Leadership
Erik is a highly accomplished Operations/Development executive with over two decades of experience in the Outdoor Hospitality industry. His expertise includes Operations Management, Operational Budgeting and Forecasting, Proforma Modeling, Feasibility Analysis, and RV Resort and Glamping Development.
As Vice President of Resort Development for Sun Communities, Erik developed ground up resorts and RV Parks. At Kampgrounds of America (KOA), Erik served in several positions including Chief Operating Officer, Vice President of Development, and Director of Brand Products and Services. As COO of KOA, Erik directed operations and development for a portfolio of 40 resorts across 21 states and Canada. He created master development plans for key RV Resorts and KOA's first Outdoor Glamping Resort, Terramor. Erik has a Bachelor of Music from the University of Miami and an MBA from Pepperdine University, and served as a board member for CalARVC for six years.
David Cohen
Development & Submetering
David Cohen learned the camping business at his family's highly successful campground in NH, working at their RV park from age 13 until after college. He rejoined the industry full-time at Campground Consulting Group, bringing decades of experience in Design-Build, technology markets, and construction specification.
David has instructed hundreds of technical training classes covering energy efficiency, hydronics, high-efficiency heating and cooling, solar technology, and pool heating. His expertise in campground operations and new technologies provides great value to campground owners, RV park developers, and engineers. David's primary focus is comprehensive research into the latest products and advancements in the Outdoor Hospitality industry. He has been instrumental in assisting many campgrounds and RV Parks with high-speed Wi-Fi installation, License Plate Reading Gate Systems, and electric pedestal selection. Campground Consulting Group is proud that David serves as the Vutility Ambassador, introducing the patented HotDrop and VoltDrop electric monitoring solution to RV Park, Marina, and MH owners. David holds a Bachelor's Degree in Business Management.
Scott Harness
Marketing Strategy
Scott Harness is a seasoned entrepreneur and hospitality industry expert with over 30 years of experience driving growth and innovation. At CCG, Scott specializes in helping RV parks, campgrounds, and glamping resorts excel in all aspects of marketing — from brand identity and custom websites to comprehensive digital and print campaigns.
With a deep understanding of SEO, social media, content marketing, and traditional advertising, Scott designs targeted strategies that effectively engage audiences, increase visibility, and drive revenue growth. As the founder and CEO of Group Travel Planet, LLC — the world's first online group travel agency that powered major platforms like Orbitz and Travelocity — Scott led the company from inception to a successful acquisition by The Pritzker Group. He has also pursued advanced training from The Wharton School, Stanford Graduate School of Business, Cornell University, and holds certifications in marketing and revenue management from Marriott, IHG, and AHLA.
Terry Munoz
Park Operations
Terry has over 36 years of experience in the outdoor hospitality industry including Property Management, Regional Management, Development, Consulting, and Training. He has been involved with glamping well before the term was ever coined, and spent nearly two decades as a Resort Manager for Thousand Trails.
After Equity Lifestyle Properties (ELS) purchased Thousand Trails in 2008, Terry was promoted to Regional Manager overseeing seven large Texas RV Resorts — one of the most successful regions in the ELS portfolio. In 2018, Terry was recruited by The Signorelli Company as Vice President of Recreation, where he designed and developed the award-winning Retreat RV & Camping Resort on Lake Houston. Terry holds a B.S. in Criminal Justice from Sam Houston State University, is a past President of the Texas Association of Campground Owners (TACO), a board member of the Outdoor Hospitality Industry Association (OHI), and holds numerous industry certifications including CPO – Certified Park Operator (Lifetime).
Tom Gerken
Business Development
Tom holds a bachelor's degree in business administration and finance from The University of Northern Colorado and spent nearly 30 years in the campground industry providing campground and RV Park insurance and risk management services, serving as VP of Sales and Marketing for each of the two primary campground insurance providers.
Tom served two terms as the Supplier Representative to the ARVC Board of Directors and as Membership Committee Chairman. He has developed and taught seminars on campground insurance, OSHA, workers compensation, and various areas of campground safety and risk management at industry association functions across the country. Tom was highly involved with the National School of RV Park and Campground Management for many years, serving as a faculty member, on the Board of Regents, and as Chairman of the school. Tom is an avid camper and RV'er, giving him a unique perspective on campground operations from both the owner's and guest's viewpoints.
Sheila Isaac
Retail & Recreation Ops
Sheila Isaac has been in the Camping Industry for more than two decades, including 18 years as the VP of Retail Operations with the Yogi Bear's Jellystone Park Camp-Resort franchise. She built the Jellystone retail infrastructure from the ground up, managing over 1,000 operational, recreation, and retail products for 85 camp stores.
Sheila increased the profitable retail segment by more than 60% in Net Sales and was accountable for over 30% of corporate internal revenue. She cultivated mutually beneficial relationships with over 40 vendors and the franchise licensor Warner Brothers, resulting in the successful development of tens of thousands of licensed products. Since leaving Camp Jellystone, Sheila has specialized in enhancing the profitability of campgrounds and RV parks, offering invaluable insights into ancillary revenue opportunities including Recreational Programs, Merchandise, and Food & Beverage. Sheila holds a Bachelor of Business Administration in Marketing & International Business from Ohio University.
Mike Beckelhymer
Hospitality Operations
Mike is an accomplished Hospitality Industry Executive with over 35 years of experience. His career began with over a decade launching numerous independent large-scale casual and fine dining restaurants, before transitioning to the camping industry as VP of Operations for both Thousand Trails and Highway West Vacations for a combined 25 years.
Attention to detailed background investigation including site analysis and pre-purchase due diligence helped Mike add over 48 individual properties to the portfolios he was responsible for. Mike also performed market analyses and P&L management, identified and hired resort management, implemented training programs, provided policy and procedure development, and executed systems selection and implementation for over 80 RV resorts and boutique hotels. Mike is a past Chairman of ARVC's Business Forum Board and member of the ARVC Board of Directors.
Blakely Harness
Social Media & Video
Bio coming soon.
Alan Kobran
Technology & Marketing
Alan Kobran has had a varied career always at the intersection of business, marketing, and technology, having previously filled positions as diverse as VP of Engineering and VP of Marketing. He has founded multiple companies all focused on solving customers' problems while using technology to improve operational efficiency and business success.
Alan is concentrating his current activities on developing and directing strategic plans, business plans, and financial models, and coordinating the development and delivery of high-quality products and services that implement those plans successfully. Alan holds a bachelor's degree in Electrical Engineering and a Master's degree in Computer Science.
Debbie Sipe
West Coast & Regulatory
Debbie built a four-decade career in California's campground professional trade association and is CCG's west coast expert on the RV and campground industry. She served as CEO of the California Outdoor Hospitality Association from 2004–2019 and has an intimate understanding of California's famously complicated regulations and permitting processes.
Debbie spent her whole life in the campground industry, beginning with her family-owned KOA in Auburn, CA. She was actively involved with Visit California and the California Travel Association, and has a deep understanding of the western travel market and how RV park developments fit into the mix. Her expertise brings a wealth of knowledge in campground operations and development across California, Oregon, Washington, Arizona, and other western states.
Sharon Weber (Shari)
Park Operations & Finance
Shari has 25 years of experience as a campground owner/operator and a prior decade in banking, rising to the position of Vice President. As owner of her RV Park, Shari was actively involved in all aspects of campground operations — reservations, marketing, purchasing, accounting, and general operations — and consistently earned high ratings and excellent reviews.
Shari holds an Outdoor Hospitality Executive Certificate from ARVC and graduated from the National School of Campground Management. She served as President of the Illinois Campground Association in 1998–2000, represented the association at the Illinois Governor's Conference on Tourism, and later served as President of CAMP, a group of association management professionals within ARVC. Shari is an avid camper who lives full-time in an RV and is a recipient of the Family Campers & RVers Lifetime Achievement Award.
Elizabeth Breton
Digital & Guest Experience
Elizabeth Breton has over two decades of experience in the hospitality industry across guest services, administration, operations, reservations, and recreation. Elizabeth blends her knowledge of the internet, technology, and social media with hands-on experience to assist clients with social networking, revenue management, procedural systems, and customer service.
Since 2011, she has provided research and administrative support to the group for market analyses, feasibility studies, due diligence projects, and operational audits. Liz holds a bachelor's degree in Sport Sciences with a specialty in Sport Management.
In Memoriam
Remembering a True Titan of the Industry
In Memoriam
David Gorin
1945 – June 11, 2023
"The candle may go out, but the memory of its light remains."
We lost our mentor, confidant, advisor, and friend David Gorin on June 11, 2023. David had a long, illustrious career in the camping industry. After serving as President and CEO of the National Association of RV Parks & Campgrounds from 1987 to 2001, David founded David Gorin & Associates in 2002, and joined forces with Jayne Cohen in 2011 to form Gorin+Cohen Consulting Group, rebranded as the Campground Consulting Group in 2020. David was the first campground industry professional to be inducted into the RV/MH Hall of Fame. The Campground Consulting Group team will miss David deeply, while taking great comfort in knowing we had the honor of working with one of the true titans of the Camping/RV industry.
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CCG's team brings more combined outdoor hospitality experience than any other consulting firm in North America. Let's talk about what we can do for your park.
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