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Compass Insights
Compass Insights™
The Most Advanced
The Most Advanced
Marketing Intelligence
in Outdoor Hospitality.
Five integrated products. One connected intelligence layer. Full attribution from first click to confirmed reservation — across every channel, every month.
The Problem
Most Campgrounds Are Operating on Broken Data.
Before Compass Insights™, you're making six-figure marketing decisions based on information that's wrong, incomplete, or simply missing. That's not a technology problem — it's a revenue problem.
73%
Of campground GA4 installs are misconfigured — tracking sessions, not bookings, not revenue.
0
Steps inside the average campground's booking engine that are actually tracked by their analytics.
15–25%
Taken by OTAs on every booking they own — because most parks can't measure what direct marketing actually returns.
∞
Ad dollars wasted on channels that look like they're working — until you trace them all the way to a confirmed reservation.
Clicks don't pay the bills. Bookings do. And until you can trace every booking back to its source, you're flying blind.
The Compass Insight Suite
Five Products. One Intelligence Layer.
Compass Insights™ isn't a single product — it's a connected system. Each component builds on the one before it, creating a marketing program that doesn't just run. It learns, reports, and improves every month.
Step 01
Compass Discovery™
The onboarding audit. We research your full digital presence, profile your top competitors, and map your highest-revenue opportunities.
Step 02Compass Marketing Intelligence™
The scored diagnostic. An A–F assessment of your full marketing program with a prioritized 90-day action plan — the intelligence document that defines everything that follows.
Step 03Compass Connect™
The tracking infrastructure. We connect your website, booking engine, PMS, and ad platforms into one clean data layer before anything else happens.
FlagshipCompass Insights™
The monthly deep analysis. Full cross-channel attribution — bookings, revenue, stay length, ROAS, and funnel drop-off by channel. Includes Compass Analytics™.
or
Free Start
Compass Snapshot™
The free entry point. A complimentary automated digital health report for your property — no obligation, no sales call.
Free Snapshot
Step 01 — Onboarding Audit
Compass Discovery™
Before a single campaign launches, we conduct a comprehensive audit of your entire digital footprint — where you stand, where your competitors stand, and where the highest-revenue opportunities are hiding. The result is a document that changes how you see your business.
You receive: Compass Marketing Intelligence™ — your scored diagnostic and 90-day roadmap.
1
Digital Presence Audit
Website, GBP, citations, and reputation — scored against industry benchmarks.
2
Competitor Intelligence
How your top competitors are positioning, ranking, and converting against you.
3
SEO & Visibility Map
Keyword gaps, local pack positioning, and organic opportunities by market.
4
Booking Engine Review
Where guests drop before Connect can track it — and what it's costing you.
5
Channel Performance Map
Every channel you're running — what's working, what isn't, where spend is going.
6
90-Day Opportunity Roadmap
Prioritized recommendations tied to revenue impact — not just traffic or rankings.
Step 02 — Intelligence Report
Compass Marketing Intelligence™
Your Compass Marketing Intelligence™ report is the scored diagnostic at the center of everything we do — a deep, A–F assessment of your entire marketing program, channel by channel, platform by platform. Every area is graded, every gap is documented, and every recommendation is tied to a prioritized 90-day action plan. This is the strategic document your team, your consultants, and your entire program are built around.
Every channel graded. Every gap documented. One scored report. Every quarter.
80+ Native Integrations
Direct platform data — no copy-paste, no manual exports, no lag.
All Channels Covered
Google Ads, Meta, GA4, GBP, SEO, email, YouTube, social organic.
White-Label Portal
CCG-branded, custom domain — your data, your brand, your portal.
Automated Delivery
Weekly, monthly, or custom cadence — delivered automatically to your inbox.
Trend & Comparison Views
Month-over-month context built in — no assembly required.
Compass Marketing Intelligence™ — Q2 2026 Assessment
Pine Lake RV Resort · Issued Apr 27, 2026 · 6 areas assessed · 12 prioritized recommendations
Google Ads & Search
D
Meta & Social Ads
B
SEO & Local Search
D
Email & Retention
F
Website & Booking UX
C
Analytics & Attribution
F
Step 03 — Foundation
Compass Connect™
Before CCG runs a single campaign, we build the data infrastructure most campgrounds are missing — tracking that actually ties every booking back to the channel, campaign, and click that drove it.
The result: one clean data layer — attribution-ready before your first campaign goes live.
1
Google Tag Manager
Full configuration — every trigger, every tag, audited from scratch.
2
GA4 Custom Events
Campground-specific events — not repurposed e-commerce templates.
3
Booking Engine
Every step from browse to confirmed reservation tracked and visible.
4
PMS Data Connection
Real reservation-level attribution tied back to actual campaigns.
5
Ad Platform Feeds
Direct feeds to Google, Meta, Simpli.fi — every platform, same signal.
How Compass Connect™ unifies your data
Website
Booking Engine
PMS Data
Google Ads
Meta Ads
Programmatic
↓ all streams unified ↓
Compass Connect™ Data Layer
Clean, campground-specific, attribution-ready
Flagship — Monthly Report
Compass Insights™
Where Compass Marketing Intelligence™ gives you the strategic baseline, Compass Insights™ is the monthly deep analysis — what's happening, why it happened, and what to do about it. Six questions. Answered every month. Across every channel simultaneously.
1
Which channel drove the confirmed booking?
2
What did each booking cost to acquire — by channel?
3
What did each channel return in revenue and ROAS?
4
How long did guests from each channel stay? What was their ADR?
5
At which booking funnel step did most guests drop off?
6
What is Compass Analytics™ showing — and what does it reveal about where your next bookings are coming from?
The Booking Engine Funnel — Tracked Step by Step
Sample data for illustration. Your numbers tracked in real time via Compass Connect™.
Featured Within Compass Insights™
Compass Analytics™
Compass Analytics™ is the always-live performance layer embedded within your Compass Insights™ report — a real-time view across every channel, updated daily, never assembled by hand. Every metric in your monthly report draws from it. Between reports, it keeps you current: session volume, reservation flow, channel performance, and ROAS — all in one branded portal.
GA4
Google Ads
Meta Ads
Email
GBP
Booking Engine
PMS Data
The Difference
Every Other Platform Answers One Question. Compass Insights™ Answers Six.
Most reporting tools in outdoor hospitality were built to show you activity. Compass Insights™ was built to show you outcomes — and the gap between the two is measured in reservations.
What Most Platforms Show
What Compass Insights™ Shows
✓ Did my campaigns get clicks?
✓ Which channel drove the confirmed booking?
✓ Did I get bookings? (sometimes)
✓ What did each booking cost to acquire — by channel?
✗ Cost per reservation by channel
✓ What did each channel return in ROAS?
✗ Stay length and ADR by traffic source
✓ How long did guests from each channel stay — and at what ADR?
✗ Booking funnel drop-off by stage
✓ At which step did guests abandon the booking engine?
✗ Real-time analytics layer with daily channel updates
✓ What is Compass Analytics™ showing — today, not last month?
You've been running on incomplete data. That changes now.
See What's Actually
Driving Your Bookings.
Free — Start Here
Compass Snapshot™
Not sure where your park stands? Get a free automated digital health report built specifically for your campground — no sales call, no obligation.
Your Snapshot Covers
Website performance indicators
Search visibility and SEO presence
Google Business Profile health
Digital marketing channel presence
Key gaps costing you bookings right now
A preview of what the full suite reveals
Full Suite
Ready to See
the Full Picture?
Compass Insights™ gives your campground full attribution across every channel, every month — so every marketing dollar works harder.
✓
Full cross-channel attribution from click to confirmed booking✓
Monthly Compass Insights™ report — every channel, every reservation✓
Dedicated CCG consultant — not a dashboard, a partner✓
Built for outdoor hospitality — no generic agency overhead