Executive Leadership & Operational Consulting | Campground Consulting Group
Operational Setup & Executive Leadership

Your Park Deserves an Executive Partner, Not Just a Consultant

CCG delivers owner-aligned executive leadership, operational audits, management guidance, and staffing expertise — all designed to protect your investment and grow your bottom line.

Talk to Our Operations Team
50+
Years of Industry Experience
175+
Parks & Campgrounds Guided
Millions
Generated Through Operational Strategy

Running a Profitable Park Takes More Than Good Amenities

It takes structured operations, experienced leadership, and a team aligned around your ownership goals — not just day-to-day tasks. That's what Campground Consulting Group delivers.

From pre-opening setup to operational turnarounds, from executive oversight to management training, CCG provides the kind of hands-on guidance that turns struggling parks into high-performing assets — and already-successful parks into exceptional ones.

Our team includes some of the most experienced operators in outdoor hospitality, and our approach is always the same: your ownership goals drive every recommendation we make.

The CCG Difference

"Owners don't need another layer of management — they need an experienced executive partner who stays focused on what matters most: protecting and growing their investment."

I acquired Lost River RV Park in late 2023. As part of my diligence, CCG was retained to complete a feasibility study — and that relationship evolved into something much more valuable. Their executive leadership and continuous operational guidance has given me the confidence that the right decisions are being made at every level, with my ownership goals always front and center.

LR
Lost River RV Park
New Hampshire — Executive Leadership Client
Our Services

What CCG's Operations Team Delivers

Five integrated service areas, built around one goal: making your park more efficient, more profitable, and more aligned with your vision as an owner.

Operational Audits

A comprehensive review of your park's operations — identifying inefficiencies, revenue leaks, and guest satisfaction gaps with a full written report and prioritized action plan.

  • Identify weaknesses and inefficiencies in day-to-day operations
  • Improve guest satisfaction through refined service strategies
  • Detailed audit report with immediate and long-term recommendations

Management & Operational Guidance

Build the systems and team competencies that create consistent, high-quality guest experiences while controlling costs and maximizing efficiency across your operation.

  • Create standardized operating procedures for consistency across your team
  • Train managers and staff on efficiency, service, and accountability
  • Implement cost-saving strategies and operational best practices

Staffing & Team Development

The right team — structured, trained, and motivated — is your park's greatest competitive advantage. CCG helps you hire smart and build a culture guests come back for.

  • Develop org charts, job descriptions, and hiring frameworks
  • Build onboarding programs and staff training curricula
  • Design performance systems that drive accountability and retention

Advisory & Expert Services

From financial planning and crisis management to regulatory guidance and expert testimony, CCG's advisors are in your corner when the stakes are highest.

  • Expert financial and strategic planning guidance for owners and investors
  • Crisis management support and business restructuring strategy
  • Expert testimony for financial institutions and legal proceedings
Why It's Different

Not Third-Party Management. Executive Partnership.

Traditional 3rd-Party Mgmt

Focused on daily front-desk operations. Incentives tied to management fees, not ownership returns.

CCG Executive Leadership

Focused on ownership objectives. Every decision is filtered through the lens of your ROI and long-term goals.

What You Get

A manager who runs your park. Potential misalignment between operational convenience and owner value.

What You Get

An executive partner who protects and grows your investment with continuous guidance and supervision.

Executive Leadership

Owner-Aligned Leadership That Puts Your Goals First

CCG's Executive Leadership service was built from years of watching traditional property management fall short for RV park and campground owners. The problem isn't the property managers — it's the structure. When an operator's incentives don't align with ownership goals, gaps emerge.

Our model is different. CCG consultants act as your executive leadership layer, bringing 20–30+ years of outdoor hospitality expertise directly to bear on your strategic priorities — rate strategy, capital allocation, staffing levels, revenue mix — while your on-site team handles day-to-day operations.

"Great operators execute daily, but owners win when executive decisions consistently support long-term ownership objectives."

The result: continuous guidance and supervision that keeps your park aligned, accountable, and profitable — without the conflict of interest that traditional management structures create.

JC
Jayne Cohen
Founder & Principal
EG
Erik Gothberg
20+ Yrs Experience
TM
Terry Munoz
30+ Yrs Experience
How We Work

From First Conversation to Lasting Results

Our engagement process delivers clarity fast — then builds the foundation for long-term operational excellence.

1

Discovery & Assessment

We start by understanding your ownership goals, current park performance, and most pressing challenges — from financials to team dynamics.

2

Operational Audit & Gap Analysis

A thorough review of your operations, financials, staffing structure, and guest experience to identify opportunities and risks with specificity.

3

Strategy & Implementation Plan

A clear, prioritized action plan covering SOPs, staffing, revenue strategy, capital improvements, and organizational structure.

4

Ongoing Guidance & Oversight

For Executive Leadership clients, we stay engaged — providing continuous supervision and strategic guidance as your park grows and evolves.

50+
Years of Industry Experience
175+
Parks & Developments Guided
500+
Feasibility Studies Completed
Millions
In Revenue Generated
Frequently Asked Questions

Questions About CCG's Operations Services

What is Executive Leadership, and how is it different from property management?
CCG's Executive Leadership is an owner-aligned oversight model — not traditional third-party management. Traditional management companies focus on running day-to-day front-desk operations, and their incentives may not always align with your ownership goals. CCG's Executive Leadership puts an experienced executive partner in your corner, making strategic decisions focused on your ROI, asset growth, and long-term objectives. We supervise and guide — we don't replace your on-site team or operate under the same conflict-of-interest structure as a management company.
What does a CCG operational audit cover?
Our operational audits are comprehensive reviews covering every major dimension of park performance: day-to-day workflow efficiency, guest satisfaction and service quality, staffing structure and team accountability, pricing and revenue strategy, cost management and vendor relationships, and physical asset condition. You receive a detailed written report with prioritized recommendations — both immediate actions and longer-term strategic improvements — so you know exactly where to focus.
Can CCG help if I just acquired a new park?
New acquisitions are one of our most common engagements. Whether CCG performed your pre-purchase feasibility study or you're coming to us post-close, we help new owners quickly assess operational gaps, establish proper systems and staffing, and put the right leadership structure in place from day one. Getting the foundation right in the first 90–180 days makes a measurable difference in long-term profitability — and avoids the costly mistakes that many new owners make during the transition period.
How does CCG help with staffing and team development?
CCG helps you build the right team structure from the ground up — or strengthen the team you already have. This includes developing organizational charts, writing clear job descriptions, creating onboarding and training programs, building performance management systems, and advising on compensation and retention strategies. A well-structured, properly trained team is the single most important driver of consistent guest experience and operational profitability in outdoor hospitality.
Do you work with parks that are already doing well?
Yes — some of our most impactful engagements are with parks that are performing well but want to reach the next level. Even high-performing parks have untapped revenue, operational inefficiencies, or staffing gaps that aren't obvious from the inside. An outside perspective from operators with 20–30+ years of experience consistently surfaces meaningful improvements. Our Executive Leadership model is particularly valuable for successful owners who want ongoing strategic oversight without day-to-day involvement.
What types of parks does CCG work with?
CCG works across the full spectrum of outdoor hospitality — from small family-owned campgrounds and municipal parks to large private RV resorts, glamping properties, and institutional-scale developments. Our operational and executive leadership services are available to independent owner-operators, multi-property investors, and everything in between. If you own or operate an RV park, campground, glamping resort, or outdoor recreation property, we can help.
What does "owner-aligned" mean in practice?
It means every recommendation and strategic decision we bring to your park is filtered through one question: does this serve the owner's long-term goals? CCG has no incentive to recommend expensive solutions, unnecessary services, or approaches that benefit a management fee structure. We're consultants — our job is to give you the clearest, most objective guidance possible, and then help you execute it with your interests as the north star.
What advisory services does CCG offer beyond operational consulting?
CCG's advisory services extend well beyond day-to-day operations. We provide expert financial planning and strategic guidance for park owners and investors, assist with crisis management and business restructuring when parks face financial or operational challenges, and offer expert testimony for financial institutions, lenders, and legal proceedings that require an authoritative outdoor hospitality perspective. These services draw on decades of real-world experience and CCG's position as one of the most recognized consulting firms in the industry.

Ready for a Partner Who Puts Your Ownership Goals First?

Whether you need an executive leadership partner, a full operational audit, or expert guidance on a specific challenge — CCG's team is ready to help you build a more profitable, better-run park.

Talk to Our Operations Team
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