Campground Site Selection & Land Acquisition Consulting | CCG
Site Selection & Land Acquisition

Find the Right Land Before You Break Ground.

The wrong location doesn't just limit your growth — it can end your investment before it starts. CCG's site selection consulting gives you the geographic, demographic, and competitive intelligence to choose with confidence.

CCG Site Evaluation Criteria
Traffic & Access
Highway visibility, ingress
Demographics
Drive-time population
Competitive Landscape
Parks within 60-mile radius
Zoning & Permitting
Feasibility & timeline
Infrastructure
Utilities & site prep cost
Market Demand
Occupancy & rate potential
500+ Feasibility Studies & Market Analyses Conducted
50+ Years of Outdoor Hospitality Industry Experience
175+ RV Park & Campground Developments Guided
$100M+ In Client Revenue Generated Through Strategy
The Stakes

Location Doesn't Just Affect Your Park — It Determines Its Fate.

Most campground failures trace back to a single decision made before a single site was graded. CCG exists to make sure that decision is the right one.

Poor Visibility & Access Kills Occupancy

A campground that travelers can't easily find or enter — even a great one — will consistently underperform rate and occupancy projections. Highway visibility and clear ingress routes are non-negotiable.

Zoning Surprises Can Halt Development

Discovering zoning incompatibilities, environmental restrictions, or permitting obstacles after land purchase is one of the most expensive mistakes in campground development. We identify these before you close.

Oversaturated Markets Compress Rates

Entering a market where supply already meets or exceeds demand forces you to compete on price from day one. Our competitive mapping identifies white space where your park can command premium rates.

80%
of campground underperformance stems from site selection errors — not operations, not marketing, not management. Choosing the right land, in the right market, with the right access is the single highest-leverage decision in outdoor hospitality development.
Our Evaluation Framework

Six Factors Every Campground Site Must Pass

CCG's site evaluation methodology has been refined across 175+ campground developments. We don't just check boxes — we score, compare, and rank candidate sites against each other and against proven benchmarks.

01

Traffic Count & Highway Access

We analyze AADT (Annual Average Daily Traffic) data, evaluate sight lines, ingress/egress geometry, and proximity to major travel corridors to ensure your park is findable, visible, and accessible.

AADT Analysis Ingress / Egress Signage Potential
02

Demographics & Drive-Time Analysis

We map population density, household income, RV ownership rates, and camping behavior within 2-, 4-, and 6-hour drive times — the key inputs for occupancy and rate modeling.

Drive-Time Mapping Income Data RV Ownership Rates
03

Competitive Landscape Mapping

We identify every competing park within your trade area, analyze their site mix, rates, amenities, reviews, and occupancy — then quantify the gap your property is positioned to fill.

Competitor Inventory Rate Benchmarking Market Gap Analysis
04

Zoning, Entitlements & Permitting

We assess current zoning classifications, likely variance requirements, jurisdiction-specific RV park ordinances, and development timeline risks before you commit capital to a site.

Zoning Review Variance Risk Permitting Timeline
05

Infrastructure & Site Development Cost

We evaluate utility availability (water, sewer, electric), topography, floodplain exposure, and soil conditions — and translate them into realistic site preparation and infrastructure cost estimates.

Utility Access Topography Floodplain Risk
06

Natural Amenities & Guest Experience

Water features, wooded terrain, proximity to attractions, and scenic quality directly affect your ability to command premium rates and generate repeat visitation. We score these systematically.

Natural Features Nearby Attractions Rate Premium Potential
Our Approach

From Candidate Sites to Confident Decision

A structured five-step process that eliminates guesswork and gives you documented evidence for every land decision.

1

Discovery & Goal Setting

We learn your investment goals, park concept, budget, and any candidate sites already on your radar.

2

Trade Area Definition

We define your target geography based on growth corridors, travel patterns, and underserved markets.

3

Site Identification & Screening

We identify candidate parcels and run each through our 6-factor framework to shortlist the strongest options.

4

Deep-Dive Evaluation

Shortlisted sites receive full competitive, demographic, zoning, and infrastructure analysis with scoring.

5

Site Report & Recommendation

You receive a documented site report with ranked recommendations — ready to share with your team, lender, or broker.

Why CCG

A Real Estate Agent Finds Land. CCG Finds the Right Land.

General real estate agents and commercial brokers are transaction experts. CCG brings 50+ years of campground-specific market intelligence that no broker can replicate.

What You Need for a Good Decision CCG Real Estate Agent
Campground-specific market demand analysis
Drive-time demographic & RV ownership data
Competitor park analysis & rate benchmarking
Zoning & permitting feasibility review Sometimes
Infrastructure & development cost assessment
Occupancy & revenue potential scoring
Documented site report lenders can review
500+ project benchmark database

"I met Jayne Cohen back in 2018 while investigating entry into the campground business. I was immediately impressed with her knowledge of the industry and the team she had assembled at CCG. Their site selection expertise was unlike anything I found anywhere else — they knew exactly what to look for and what to avoid."

Read full quote
"CCG helped us evaluate multiple markets and candidate sites before we committed to our first location. The depth of their competitive analysis and demographic data gave us confidence we were entering a market where we could win. We've since opened multiple Great Escapes RV Resort locations, and CCG has been a trusted partner throughout every one of them. I wouldn't start a new site search without them."
Ricky Jenkins
Ricky Jenkins
President, The Jenkins Organization & Great Escapes RV Resorts · Houston, TX
Frequently Asked Questions

Questions About Campground Site Selection & Land Acquisition

What investors and developers ask before engaging CCG for site consulting.

How do I know if a piece of land is good for a campground?
Good campground land needs to pass on multiple dimensions: adequate acreage for your target site count, access from a trafficked roadway, compatible zoning (or a clear path to it), utility availability, acceptable topography, and a trade area with demonstrated camping demand. CCG evaluates all six factors and scores candidate sites against each other so you can compare objectively.
Can CCG help if I've already identified a specific property?
Absolutely. Many clients come to us with a specific parcel already in mind. We perform a focused evaluation on that site — market demand, competitive landscape, zoning, infrastructure cost, and revenue potential — and give you a clear, objective read on whether it's the right investment before you close.
What size property do I need for an RV park or campground?
General rule of thumb: plan for 2,500–4,000 square feet per RV site when accounting for roads, setbacks, and common areas. A 50-site park needs roughly 8–12 acres minimum; a 150-site resort may need 30–50 acres depending on amenities and layout. Topography, wetlands, and buffers reduce usable acreage significantly. CCG models site yield for specific parcels.
How important is zoning, and can it be changed?
Zoning is critical. Many rural parcels aren't pre-zoned for campground use and require a conditional use permit or rezoning — a process that can take 6–18 months and is never guaranteed. We assess the likelihood of approval, the local regulatory climate, and the timeline risk before you make any commitment. Avoiding this surprise is one of the most valuable things CCG does.
Do I need to be near a major highway to succeed?
Not necessarily a major highway, but you need adequate traffic exposure and easy navigation for RVs. Destination-style resorts with strong natural amenities can draw guests down longer access roads — but they require a stronger brand and marketing investment to compensate. Transient parks catering to travelers need highway proximity. CCG matches access requirements to your park concept.
What's the difference between site selection and a feasibility study?
Site selection answers: "Is this the right land?" A feasibility study answers: "Can a campground at this location succeed financially?" Site selection typically comes first and narrows down candidates. Once the best site is identified, a feasibility study provides the detailed market and financial analysis. Many clients engage CCG for both as an integrated process.
How long does the site selection process take?
For an evaluation of a single identified site, typically 2–4 weeks. For a broader search across a region with multiple candidate parcels, expect 4–8 weeks. Timeline depends on data availability, local government response times for zoning information, and the number of sites under review. We'll give you a clear scope and timeline before we begin.
Can CCG help with the land acquisition itself — not just the evaluation?
CCG provides consulting and advisory services throughout the acquisition process — helping you understand land value relative to development potential, structuring contingencies in your offer, and identifying red flags during due diligence. We work alongside your real estate attorney and broker to ensure the deal is structured with the development outcome in mind.
Start Here

Don't Buy Land Without Knowing If It Can Win.

CCG's site selection consulting gives you the market intelligence, competitive data, and expert judgment to move forward with confidence — before you sign anything.

No commitment required · Typically responds within 1 business day
Manager Conducts Feasibility Studies To Assess Project Viability.
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About CCG

Campground Consulting Group: A Legacy of Experience, A Future of Possibilities

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