Campground & RV Park Feasibility Studies | Campground Consulting Group
Campground & RV Park Feasibility Studies

Know Before You Build.
Know Before You Buy.

Whether you're developing from raw land or acquiring an existing property, CCG's feasibility studies and market analyses give lenders, investors, and developers the data-driven clarity to move forward with confidence — or walk away before it's too late.

FULL STUDY
Blue Ridge RV Resort — Feasibility Study
Asheville, NC · 142 Sites · Prepared Q1 2026
82%
Market Demand Score
$4.2M
Projected Year 3 Revenue
18.4%
Est. Return on Equity
Industry & Area Analysis
Market & Competitive Analysis
5 & 10-Year Pro Forma
Development Cost & ROI Analysis
✓ GO
Project is financially viable. Market demand is strong. Proceed with development plan.
500+
Feasibility Studies & Market Analyses Conducted
50+
Years of Outdoor Hospitality Industry Experience
175+
RV Park & Campground Developments Guided
$100M+
In Client Revenue Generated Through Consulting & Strategy
Choose Your Report

Two Studies. One Decision Framework.

Every project starts somewhere different. We offer two report types so you get exactly the depth you need — whether you're validating a concept or satisfying a lender requirement.

Step 1 — Early Validation
Market & Competitive Analysis Study
The first step in evaluating any new project. Answers whether a viable market exists before you commit to full development planning.
Market & Competitor Research — Identify existing parks, occupancy trends, and pricing strategies in the region.
Demand & Pricing Analysis — Assess the potential customer base and optimal pricing for your market.
SWOT Analysis & Risk Assessment — Identify strengths, weaknesses, opportunities, and market risks.
General Site Evaluation — Land characteristics, accessibility, and surrounding amenity review.
Professional Go/No-Go Recommendation — Clear, data-driven guidance on whether to proceed.
Not sure which report you need? Schedule a free consultation — we'll help you determine the right scope before you commit.
Is This Right for You?

Four Situations Where a Feasibility Study Is Essential

Whether you're starting from scratch or expanding what you have, data-backed validation protects your capital and strengthens your position with lenders.

New Developers & Investors
Evaluating raw land or a concept for a new campground, RV resort, or glamping property. Validate market demand before committing to development costs.
Land & Property Buyers
Considering the purchase of an existing park or undeveloped land. Know the market value, revenue potential, and risk profile before you close.
Lenders & Financing Applicants
Applying for an SBA loan, construction financing, or investor capital. A CCG feasibility study satisfies the documentation requirements most lenders require.
Existing Owners Expanding
Planning a major expansion — adding sites, lodging units, or amenities. Quantify demand, revenue impact, and return before breaking ground.
We Study Every Property Type

Built for the Outdoor Hospitality Industry — Not Adapted From It

Unlike generalist consulting firms, CCG has specialized exclusively in outdoor hospitality for over 50 years. Every study uses industry-specific data, benchmarks, and operational expertise.

Campground Feasibility Study
Traditional & Family Campgrounds
Campground markets vary widely by region, seasonality, and guest demographics. Our campground feasibility studies evaluate the full competitive landscape, demand drivers, site capacity, and financial projections — specific to the campground format your project demands.
Tent & RV Sites Seasonal Analysis Family Demographics Amenity Planning
RV Park & Resort Feasibility Study
RV Resorts, Parks & Destination Properties
RV resort development requires precise analysis of site pull-through capacity, hookup infrastructure, rate benchmarking against competing parks, and an understanding of the long-term vs. transient guest mix. CCG's 500+ studies include hundreds of RV-specific projects across all market types.
Full-Hookup Sites Rate Benchmarking Pull-Through Capacity Long-Term vs. Transient
Glamping Resort Feasibility Study
Glamping, Cabins & Outdoor Lodging
Glamping is one of the fastest-growing segments in outdoor hospitality — but also one of the most misunderstood. Unit type, price positioning, and guest experience expectations vary dramatically. CCG's glamping studies combine market-specific demand analysis with real unit-type cost and revenue benchmarks from comparable properties.
Cabin & Glamping Units ADR Benchmarking Unit Type Selection OTA vs. Direct Analysis
Inside Every Study

Nine Sections. Zero Guesswork.

Every CCG feasibility study is structured around nine core analytical areas — each grounded in real data, industry benchmarks, and 50+ years of campground-specific expertise.

01
Industry Overview
A macro-level analysis of the outdoor hospitality industry, giving your project the context it needs to be evaluated accurately by lenders and investors.
Economic Trends — Key economic indicators and their impact on leisure travel and outdoor recreation spending.
Tourism Analysis — Regional and national tourism patterns, seasonal demand cycles, and traveler behavior trends.
Outdoor Recreation Trends — Participation rates, gear ownership growth, and demographic shifts driving new camper growth.
Outdoor Hospitality Sector Forecasts — Segment-specific growth projections for campgrounds, RV parks, and glamping.
02
Area Analysis
A detailed review of the local market environment surrounding your proposed property — from demographics to development trends that could affect future demand.
Location Assessment — Geographic advantages, proximity to demand generators, and regional appeal analysis.
Demographics & Drive Market — Population base, household income, and traveler demographics in the primary trade area.
Recreation Opportunities — Nearby attractions, natural amenities, and outdoor recreation infrastructure.
Demand Generators — Identification of events, parks, lakes, trails, and attractions that drive visitor traffic year-round.
Accessibility & Area Development — Highway access, transportation infrastructure, and current or planned development in the area.
03
Market & Competitive Analysis
A ground-level examination of every relevant competitor in your market — who they are, how they're positioned, and where the opportunity gaps are for your project.
Competitive Summary — Inventory of competing parks, their site types, amenities, rate positioning, and estimated occupancy.
Market Opportunity Analysis — Underserved segments, unmet demand, and positioning opportunities your project can capitalize on.
New Competition Assessment — Identification of known planned projects and their potential impact on market supply and pricing.
04
Revenue Projections
Forward-looking revenue modeling built on real market data — not national averages or generic templates. CCG's projections are calibrated to your specific market, site, and property type.
Rate Projections by Site Type — Recommended ADR for each site or unit category, benchmarked against your direct competitors.
Occupancy Trend Forecasting — Monthly and annual occupancy estimates, including seasonal peaks, stabilization period, and ramp-up timeline.
Ancillary Revenue Modeling — Store, activity, amenity, and service revenue factored into total income projections.
Proprietary Database Insights — CCG's 50+ years of industry data provides real-world occupancy and rate benchmarks most firms simply don't have.
05
Operating Expense Projections
Realistic expense modeling that reflects the actual cost structure of operating an outdoor hospitality property — not a hospitality template repurposed from hotels.
Detailed Expense Breakdown — Staffing, maintenance, utilities, insurance, marketing, management, and reserve modeling.
Industry Average Benchmarking — Your projected expense ratios compared against verified campground and RV park industry norms.
06
Pro Forma & Net Operating Income
The financial model lenders actually need — structured for bank review, SBA submissions, and investor presentations, with clear assumptions and detailed monthly breakdowns.
5 & 10-Year Pro Forma — Full income and expense statements with monthly detail during the stabilization period.
Net Operating Income Analysis — Year-by-year NOI calculation showing the project's cash-generating capacity.
07
Site Analysis
A site-level review of physical, regulatory, and infrastructure factors that will affect development feasibility, cost, and timeline.
Zoning & Regulatory Review — Current zoning classification, conditional use requirements, and known permitting constraints.
Flood Risk & Wetlands Assessment — Identification of FEMA flood zones, wetland buffers, and environmental restrictions that affect usable acreage.
Physical Site Limitations — Topography, slope, soil type, and natural features impacting layout and development cost.
Utility Availability — Water, sewer, electric, and internet infrastructure assessment and connection cost implications.
08
Development Cost Analysis
Preliminary cost modeling that gives investors and lenders a realistic picture of total project investment — before costly engineering studies are commissioned.
Site Development Costs — Grading, roads, utilities, infrastructure, and common area development estimates.
Unit Cost Projections — Per-site or per-unit cost estimates for RV sites, cabins, glamping structures, and lodging units.
Amenity Cost Estimates — Preliminary pricing for pools, recreation facilities, bath houses, store, and FF&E.
Total Project Cost Summary — Combined development investment summary for financing and equity planning.
09
Feasibility Analysis & Conclusion
The section every investor, lender, and developer turns to first. CCG's feasibility conclusion is direct, documented, and defensible.
Debt & Financing Analysis — Projected debt structure, loan-to-cost ratios, and financing options analysis.
Debt Service Coverage Ratio — DSCR analysis confirming the project's ability to meet debt obligations at projected NOI levels.
Net Income to Equity — Cash-on-cash return and equity yield calculations after debt service.
Return on Investment Projection — IRR, ROE, and ROI analysis across the project timeline.
Final Feasibility Conclusion & Recommendations — A clear Go/Proceed with Modifications/No-Go recommendation, fully documented and defensible.
How It Works

From First Call to Final Report in 5–8 Weeks

Our process is structured to move efficiently — giving you a thorough, lender-ready report without unnecessary delays.

01
Week 1 · Day 1
Free Consultation
We review your project, determine the right report scope, and outline exactly what you'll receive before you commit.
02
Week 1
Engagement & Data Collection
We gather site details, existing data, and project specifics. Our team begins pulling regional occupancy, rate, and competitive data.
03
Weeks 2–3
Market Research & Field Analysis
In-depth competitive analysis, demographic research, site evaluation, and demand generator mapping for your specific trade area.
04
Weeks 3–5
Financial Modeling & Pro Forma
Revenue projections, operating expense modeling, pro forma build-out, and feasibility analysis with debt coverage and ROI calculations.
05
Weeks 5–8
Report Delivery & Review Call
Your completed study is delivered as a professional, formatted document. We walk you through findings and answer lender or investor questions.
Why It Matters Who Does This

Not All Feasibility Studies Are Created Equal

A lender-ready study is only as strong as the data and expertise behind it. Here's how CCG compares to generalist consulting firms.

Campground Consulting Group
Generic Consulting Firm
100% outdoor hospitality focus
50+ years of campground industry experience
500+ completed studies in the outdoor space
Varies
Proprietary campground rate & occupancy database
Trusted by KOA franchise developers & industry leaders
Rarely
Full-service firm (Plan, Build, Manage, Market)
175+ development & expansion projects guided
Rarely
Study format accepted by major lenders & SBA
Varies
What Our Clients Say

Trusted by Developers, Owners & Industry Leaders

I can certainly recommend the Market & Competitive Analysis Study along with Feasibility Study services provided by Campground Consulting Group. As a developer of new campground properties across the country, CCG's in-depth reports have helped me and my lenders make well-informed investment decisions.
LB
Larry Brownfield
AVP Franchise Development, Kampgrounds of America (KOA)
"I met Jayne Cohen back in 2018 while investigating entry into the campground business. I was immediately impressed with her thoroughness, first-hand experience in the industry as an owner and operator, and in-depth knowledge of all aspects of the business.
Read full quote
We hired multiple campground consultants to learn the business as quickly as possible. Five years and 14 acquisitions and 4 active developments later — with over $350 million invested — Jayne and her team are still our go-to consultant. She assisted with due diligence, acquisition, and operational auditing on our first two property investments. CCG has also conducted market and feasibility studies for new development and advised us on land planning. They also assisted with operational audits, recreational programming, and developing SOP manuals and procedures. Even with the depth of our current organization we still find value in working with CCG."
RJ
Ricky Jenkins
President, The Jenkins Organization & Great Escapes RV Resorts — Houston, TX
Common Questions

Everything You Need to Know Before You Start

From what's included to how long it takes — answered directly, without the runaround.

What is a campground or RV park feasibility study, and why do I need one?

A campground or RV park feasibility study is a comprehensive analysis that evaluates whether a proposed outdoor hospitality project is financially viable and marketable. It examines the local market demand, existing competition, site characteristics, development costs, and projected revenues — then models the financial outcomes to determine if the project can generate sufficient returns to support the investment and any debt obligations.

You need one for two primary reasons: risk reduction (understanding your market before committing significant capital) and financing (most lenders, SBA programs, and institutional investors require a formal feasibility study before approving funding for a new campground or RV park development).

What is the difference between a market study, a feasibility study, and an appraisal?

A market study analyzes supply and demand in a specific market area — competitor inventory, occupancy trends, pricing patterns, and unmet demand. It answers the question: "Is there a viable market here?" It is typically a good first step for early-stage evaluation and does not include detailed financial modeling tied to a specific site.

A feasibility study includes all elements of a market study but goes further — it's tied to a specific site and includes detailed revenue projections, operating expense modeling, development cost estimates, and key financial metrics such as DSCR, ROE, and ROI. Feasibility studies are what lenders and investors require to evaluate a specific project's viability.

An appraisal is similar in scope to a feasibility study but instead produces a professional opinion of market value for an existing or proposed property. Appraisals can reflect "as-is," "as-complete," or "as-stabilized" value and are used for acquisition financing, refinancing, and internal decision-making.

Do banks and lenders require a feasibility study for campground or RV park financing?

Yes — in nearly all cases. Most commercial lenders, SBA-approved lenders, and institutional investors require a formal feasibility study before approving financing for a new campground or RV park development. The study demonstrates to the lender that the project has been professionally evaluated for market demand, financial viability, and risk — and that the projected revenues are sufficient to cover debt service.

CCG's feasibility studies are structured specifically to meet the format and documentation standards most lenders expect, and our reports have been accepted by major financial institutions and SBA-approved lenders throughout the country. If you're applying for an SBA 7(a) or SBA 504 loan for campground development, a professional feasibility study is typically a required component of the application package.

How long does a campground feasibility study take?

Most CCG feasibility studies are completed within 5 to 8 weeks from the time we receive your project details and engagement. A Market & Competitive Analysis Study is typically on the shorter end (4–5 weeks); a full Feasibility Study with complete financial modeling generally takes 6–8 weeks depending on the complexity of the site and market.

The timeline includes our field research phase, competitive data collection, financial modeling, and internal review before delivery. We also schedule a review call after delivery to walk you through the findings and answer any questions from your lender or investors.

How much does a campground or RV park feasibility study cost?

The cost of a feasibility study varies based on the scope of the report, the size and complexity of the project, and whether you need a Market Analysis only or a full Feasibility Study with financial modeling. Contact us for a tailored quote — we'll review your project in a free consultation and provide clear, transparent pricing before you commit to anything.

Given that CCG's studies are routinely used to support six- and seven-figure financing decisions, most clients view the study as one of the best-value investments in the entire development process.

Do I need to own land before starting a feasibility study?

Not necessarily. While having a specific parcel in mind allows us to do a more site-specific analysis, we can also conduct market studies to evaluate a region or set of criteria before land is identified. This is particularly useful for investors who are actively searching for the right property — a market study can help define where to buy before you commit to a specific parcel.

If you have multiple candidate sites, we can also discuss a comparative evaluation to help identify which location offers the strongest market and financial potential.

What data and sources does CCG use for its projections?

CCG draws on a combination of proprietary data accumulated over 50+ years of outdoor hospitality consulting, combined with third-party market research sources including OTA booking data, regional tourism statistics, RVIA industry reports, census demographics, and direct competitive research from comparable properties in your market.

Unlike firms that rely solely on national averages or generic hospitality data, CCG's projections are calibrated to the campground and RV park industry specifically — using rate, occupancy, and expense data from actual comparable outdoor hospitality properties. This is one of the most significant differences between a CCG study and one produced by a generalist consulting firm.

What's the difference between a campground feasibility study and an RV park feasibility study?

The core structure of both studies is similar, but the benchmarks, competitive data, and financial modeling are calibrated to the specific property type. Campground studies tend to focus more on tent and mixed-use site capacity, family demographic analysis, and seasonality patterns common to traditional campground markets.

RV park and resort studies focus more heavily on full-hookup infrastructure requirements, pull-through site capacity, transient vs. long-term guest mix, and rate benchmarking against competing RV parks. An RV resort study also typically involves more detailed amenity planning (laundry, bath houses, store, activity programming) since amenity quality is a significant driver of rate differentiation in the RV market.

What happens after the feasibility study is delivered?

After delivery, CCG schedules a comprehensive review call to walk you through findings, explain the financial model, and answer any questions your lender, attorney, or investors may have. The report is designed to stand on its own as a professional document — but we're available to provide additional context or answer follow-up questions as needed.

Many CCG feasibility clients go on to engage CCG for subsequent phases of their project — site planning and development consulting, operational setup, or marketing. Having one firm with deep knowledge of the project from the feasibility stage through operations is a significant advantage.

Can CCG evaluate multiple sites or help narrow down a location?

Yes. For investors or developers evaluating multiple candidate sites, CCG can structure a comparative market study that evaluates two or more locations side by side — assessing each for market demand, competitive dynamics, site suitability, and financial potential. This is a highly efficient way to narrow your search before committing to land acquisition or a full single-site feasibility study.

Schedule a free consultation to discuss your situation — we'll recommend the most efficient study scope for your stage of the process.

Ready to Find Out If Your Project Is Feasible?

Start with a free consultation. We'll determine the right scope, answer your questions, and give you a clear path forward.

Early Stage
Start with a Market & Competitive Analysis
You have a site or region in mind and want to validate market demand, understand the competition, and get a professional Go/No-Go recommendation before committing to full development planning.
Request a Market Analysis
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