Team

Jayne Cohen founded Jayne L Cohen & Associates in 2012 and has over 40 years of outdoor hospitality management and campground development experience. She owned a large and very successful family camp resort in New Hampshire until it was sold in 2003. For 8 years, until the end of 2011 she was President of a large privately owned company with 12 camping resorts.

Jayne merged consulting firms with David Gorin & Associates in 2015. Continued growth, capabilities and focus prompted a name change to the Campground Consulting Group and Jayne serves as founder and President.

Jayne has extensive knowledge and experience in park operations and uses her skills and experience to assist clients to improve their revenues and profits by creating better experiences for their guests and creating systems and procedures, and strategic plans to obtain a client’s financial goals.

Jayne has worked with hundreds of clients on new RV park developments and campground expansions conducting market and comparative analysis, feasibility research and reporting for lenders and investors, and land planning and design. Her operational audits for RV park buyers, sellers, and operators have had great success reducing expenses, increasing revenues, and creating better guest experiences.

Alan Kobran has had a varied career, always at the intersection of business, marketing, and technology; and previously filled positions as diverse as V.P. of Engineering and V.P. of Marketing. He has founded multiple companies all focused on solving customers’ problems while using technology to improve operational efficiency and business success.  Alan is concentrating his current activities on developing and directing strategic plans, business plans, and financial models; and coordinating the development and delivery of high-quality products and services that implement those plans successfully. Alan holds a bachelor’s degree in Electrical Engineering and a Master’s degree in Computer Science.

Mike is an accomplished Hospitality Industry Executive for over 35 years.  His career began with over a decade of launching numerous independent large-scale casual and fine dining restaurants.

His experience with restaurant operations, management, and finance led him to transition to the camping industry. Mike was the VP of Operations for both Thousand Trails and Highway West Vacations for a combined 25 years. Attention to detailed background investigation including site analysis and pre purchase due diligence, helped Mike add over 48 individual properties to the portfolios he was responsible for.

Mike also performed market analyses and P/L management, identified and hired resort management, implemented training programs, provided policy and procedure development, and executed systems selection and implementation for over 80 RV resorts and boutique hotels.

Mike is a past Chairman of ARVC’s Business Forum Board and member of the ARVC Board of Directors.

David Strait founded Strait Answers Marketing in 1995, after serving 15 years in the tourism industry at San Francisco and San Diego, then serving as Director of Marketing for De Anza Bay Resorts promoting two large RV parks, a golf course and restaurant. As a consultant at Strait Answers, David operated an RV Park brochure distribution service in California, has placed over 250 ads in the Good Sam Campground directory, and helped over 100 campgrounds with marketing needs. His expertise includes print production, display advertising and marketing strategy. As the technology of marketing channels has transitioned to the internet, David has become an expert in Google Search Engine optimization and advertising and specializing in optimizing campground and RV Park websites for better ranking on Google search.

Tom holds a bachelor’s degree in business administration and finance from The University of Northern Colorado and spent nearly 30 years of his career in the campground industry providing campground and RV Park insurance and risk management services. He was Vice President of Sales and Marketing for each of the two primary campground insurance providers and worked with campground owners, managers, and industry leaders in these positions.

Tom has been a valuable contributor to the industry, serving two terms as the Supplier Representative to the ARVC Board of Directors, as Membership Committee Chairman. He has developed and taught seminars on campground insurance, OSHA, workers compensation, and various areas of campground safety and risk management at industry association functions across the country. Tom was highly involved with the National School of RV Park and Campground Management for many years, serving as a faculty member, on the Board of Regents, and as Chairman of the school.

Tom is an avid camper and RV’er enabling him to appreciate campground operations both from the owner’s and guest’s perspectives.

Shari has 25 years of experience as a campground owner/operator. Prior to campground ownership, Shari was in banking for 10 years rising to the position of Vice President. She has helped individuals, businesses and public entities with investments and preparing loan proposals for bank financing.

Shari was involved in all front and back of the house campground operations including front desk, reservations, marketing, purchasing, accounting, and general operations. Her park received high ratings and excellent reviews. She is a specialist in building customer loyalty and creating an environment that campers want to repeatedly enjoy. Her training includes an Outdoor Hospitality Executive Certificate from ARVC and graduating from the National School of Campground Management. She has taught classes on accounting practices, financial analysis, and preparing loan proposals.

David Cohen learned the camping business at his family’s highly successful campground in NH, working at their RV park from age 13 until after college. He recently returned to the industry full time joining Campground Consulting Group with decades of experience in Design-Build, a variety of technology markets (including three medical device manufacturers and an EV technology startup), and construction management. David has instructed hundreds of technical training classes for various manufacturers about hydronics, high efficiency heating and cooling, volume water heating and pool heating. His vast experience in campground operations and keen understanding of different technologies provides great value to campground owners and RV park developers who are either building or expanding their properties. His priorities are centered around thorough research and insight on the latest products and technology serving the RV industry. David’s knowledge of construction and project management, guidance on predictive maintenance, and ability to match clients with the right products, services, and vendors saves client’s time, reduces costs, and avoids expensive mistakes. David works nationally with RV Park owners and developers and is currently involved with new campground builds in Texas, North Carolina, and Florida. David has a bachelor’s degree in Business Management and has assisted many startups with marketing and branding.  David is known to get BUZZED on the weekends, see why here.

Caleb has been a Freelance Web Designer since 2005, utilizing his talents in graphics and digital design, coding websites, and video creation. He is an expert in creating a brand presence and has spearheaded digital marketing projects, and created client e-newsletters and magazines. Caleb joined Campground Consulting group to help RV Parks, Resorts, and Campgrounds realize the online potential of their ideas through a personalized, integral, continuous digital strategy. Caleb is also skilled in website Reservation and PMS Integration, and SEO.

Debbie built a four-decade career in California’s campground professional trade association for owners and operators and is Campground Consulting Group’s west coast expert on the RV and campground industry. She has spent her whole life in the campground industry working at her family-owned KOA in Auburn, CA until 1984, and for 38 years at the California Outdoor Hospitality Association. Debbie served as the associations CEO from 2004-2019. Debbie understands California’s famously complicated regulations and permitting processes. She is intimately familiar with government affairs and the permitting and regulatory hurdles new parks and existing parks wishing to expand face. She was actively involved with Visit California and the California Travel Association.  She has a deep understanding of the western travel market and how RV park developments fit into the mix.  Her expertise brings a wealth of knowledge and experience in campground operations and development in California, Oregon, Washington, Arizona and other western states.

Margie has spent more than 25 years in the campground industry. She and her husband were avid campers and, in 2000, took a leap of faith and purchased a campground in Virginia. Margie left a successful career in the furniture industry, bringing her business acumen and customer service expertise to their new business. Margie was responsible for day-to-day operations, including staff, reservations, the store, and marketing. After selling the campground Margie and her husband were approached by a major franchisor in the industry and offered a position as operational consultants. They joined Campground Consulting Group as Associate Consultants in 2018. Margie’s expertise brings a hands-on approach to the team, and an in-depth understanding of park operations.

Elizabeth Breton has over two decades of experience in the hospitality industry in all areas of guest services, administration, operations, reservations, and recreation. Elizabeth blends her knowledge of the internet, technology, and social media with her “hands on” experience to assist clients with social networking, revenue management, procedural systems, and customer service. Since 2011, she has provided research and administrative support to the group for market analyses, feasibility studies, due diligence projects and operational audits. She holds a bachelor’s degree in Sport Sciences with a specialty in Sport Management.

The candle may go out, but the memory of its light remains.

We lost our mentor, confidant, advisor, and friend David Gorin on June 11, 2023. David had a long illustrious career in the camping industry. After serving as President and CEO of the National Association of RV Parks & Campgrounds from 1987 to 2001, David founded David Gorin & Associates in 2002, and joined forces with Jayne Cohen in 2011 to form Gorin+Cohen Consulting Group, rebranded as the Campground Consulting Group in 2020. David was the first campground industry professional to be inducted into the RV/MH Hall of Fame.

Read more about the legacy of David Gorin here: Industry Leaders Remember Legacy of David Gorin – RVBusiness – Breaking RV Industry News

The Campground Consulting Group team will miss David, while taking great comfort in knowing we had the honor of working with one of the true titans of the Camping/RV industry.