Expert Guidance Backed by 40+ Years of RV Park & Campground Consulting—
Helping You Every Step of the Way.
Every great campground starts with a plan. We provide the research, insights, and guidance to turn your idea into reality.
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A well-built campground means long-term success. We help you design, develop, and launch with confidence.
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Run smarter, not harder. We help you optimize operations, integrate smart tech, and improve performance to help your park grow efficiently.
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Stand out online and on-site with expert marketing, website development, and branding strategies built for campgrounds.
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Scale your campground with smart strategies for revenue, expansion, and long-term success.
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Whether you’re planning a new development, improving an existing park, looking to drive more business, or expanding to multiple locations, having the right strategy is key to success. With decades of RV park & campground consulting experience, we provide owners, investors, and developers with the insights, strategies, and solutions needed to maximize profitability, streamline operations, and enhance guest experience. No matter your stage—from concept to expansion—our expert team is here to help you make informed decisions and achieve long-term growth.
Jayne is the Founder & CEO of Campground Consulting Group®, bringing 40+ years of outdoor hospitality experience in campground operations, development, and consulting. She has owned, operated, and expanded multiple camping resorts and has guided hundreds of clients through new developments, expansions, and operational audits. Jayne leads CCG with a collaborative, research-driven approach, ensuring clients achieve long-term success in the RV park and outdoor hospitality industry.
Jayne Cohen
Founder & CEO
Terry brings 36+ years of outdoor hospitality experience to CCG, specializing in operations, development, and guest experience. He has managed top-performing RV resorts, overseen multi-property portfolios, and optimized campground performance. Now, he helps owners improve efficiency, guest satisfaction, and profitability.
With 35+ years in hospitality, Mike brings 35+ years of hospitality experience to CCG, specializing in operations, acquisitions, and financial strategy. He has overseen multi-property portfolios, led 48+ campground acquisitions, and optimized resort performance. Now, he helps owners improve efficiency, profitability, and long-term growth.
Sheila brings 20+ years of campground industry experience to CCG, specializing in operations, retail strategy, and revenue growth. As a former VP at Jellystone Park Camp-Resorts, she built and managed a multi-million-dollar retail program across 85 locations. Now, she helps campgrounds maximize non-site revenue streams through merchandising, recreation, and F&B strategies.
Scott leads marketing strategy at CCG, helping campgrounds grow through website development, SEO, paid ads, and branding. With 30+ years in hospitality and tourism marketing, he crafts data-driven strategies that increase bookings and visibility. His expertise in digital and traditional marketing ensures clients stand out in a competitive market and get results.
David brings decades of campground operations and business development experience to CCG, specializing in infrastructure, technology, and cost-saving solutions. As head of Vutility submetering, he helps campgrounds cut costs, improve efficiency, and implement smart technology like energy monitoring, Wi-Fi, and security systems.
Tom brings 30 years of campground industry experience to CCG, specializing in business development, insurance, and risk management. As a former VP of Sales and Marketing, he worked closely with campground owners and industry leaders. He has taught nationwide seminars, served on the ARVC Board, and helps clients strengthen operations and drive growth.
Christiana Hebel, a lifelong campground professional and fourth-generation operator of Fish Lake Beach, brings decades of hands-on leadership and operational experience to her consulting work. After successfully managing a 600+ site resort, she now helps parks nationwide enhance operations, optimize strategy, elevate guest experience, and achieve long-term success.
Shari brings 25 years of campground ownership to CCG, specializing in guest retention, operations, and financial management. A former banking VP, she has expertise in investments and business strategy. She has led state and national campground associations and helps owners improve efficiency and profitability.
Alan brings expertise in business strategy, marketing, and technology to CCG, specializing in strategic planning, financial modeling, and operational efficiency. With experience as both VP of Engineering and Marketing, he has founded multiple companies focused on technology-driven business success. At CCG, he helps clients develop and implement effective growth strategies.
Elizabeth brings 20+ years of hospitality experience to CCG, specializing in guest services, operations, and revenue management. She leverages technology and social media to enhance marketing and customer service. Since 2011, she has supported market analyses, feasibility studies, and operational audits.
"I met Jayne Cohen back in 2018 while investigating entry into the campground business. I was immediately impressed with her thoroughness, first-hand experience in the industry as an owner and operator, and in-depth knowledge of all aspects of the business. We hired multiple campground consultants to learn the business as quickly as possible. Five years and 14 acquisitions and 4 active developments later with over $350 million invested, Jayne and her team are still our go-to consultant. She assisted with due diligence, acquisition, and operational auditing on our first two property investments. CCG has also conducted market and feasibility studies for new development and advised us on land planning. They also assisted with operational audits, recreational programming and developing SOP manuals and procedures. Even with the depth of our current organization we still find value in working with CCG and having Jayne just a phone call away. You can learn a lot just having a casual conversion with Jayne and I enjoy catching up with her often."
Ricky Jenkins
President, The Jenkins Organization and Great Escapes RV Resorts, Houston, Texas
"Our privately held real estate and business investment company has developed, owned, and managed investment real estate for over 35 years. Our go-to RV park consultants are Campground Consulting Group. They have assisted us with our RV park developments in Florida. CCG is a trusted source for up-to-date industry information and knowledge, feasibility studies, and RV park development guidance. Highly recommend using their services whether you are developing an RV park for the first time or are an experienced owner-operator like us."
Ed Rymer
President and CEO, Rymer Companies, Sarasota, Florida
"I can certainly recommend the Market & Competitive Analysis Study along with Feasibility Study services provided by Campground Consulting Group. The developers I have worked with have found the studies to be professional, comprehensive and beneficial in the decision-making process related to their project."
Larry Brownfield
AVP Franchise Development at Kampgrounds of America, Inc.
"Having known and worked with Jayne for over 30 years, I can attest to her vast experience in the outdoor recreation industry as an owner, operator, developer, and consultant. These attributes, in combination with one another, enable her to provide tremendous industry knowledge and insight to her clients. I would highly recommend Jayne and Campground Consulting Group to anyone who is looking to expand their existing properties or who may be entering into this industry for the first time."
Rob Schutter
President, Camp Jellystone, LLC
"We approached Jayne Cohen after seeing her speak at the OHI prospective owner’s workshop, not realizing we had already indirectly met her through our lenders. Campground Consulting Group (CCG) had assisted our lender with the due diligence research for our entry into the industry, which included purchasing 27 parks across the U.S. The depth and breadth of industry knowledge and expertise within CCG are exceptional and unmatched. They have provided invaluable assistance with best practices, operations, retail, expansion, new development, and sub-metering of electricity. Even with our experienced management team and leaders, we continue to turn to CCG for guidance, support, and feasibility research. We highly recommend Campground Consulting Group!"
David Ross
CEO, Rjourney, Goldendale WA
"As MH operators and developers, we engaged Campground Consulting Group when acquiring two sister properties in Texas because it was one of our first projects combining RV and MH. CCG conducted a site visit and operational audit visiting both properties during the same visit. We have implemented many of their suggestions from their operational audit report (new websites, electrical upgrades at Breeze Lake, adding shade around the pool areas, etc.). This winter season will be our most profitable yet! We recently reached out to CCG again to assist with our Wi-Fi."
Jefferson Lilly
Park Avenue Partners
"I have been working with Jayne Cohen and Campground Consulting Group for many years because they are the premier campground consultants. The knowledge and experience they have is second to none in our industry. Whether they are providing owner operators with operational audits, or buyers and developers with feasibility studies on expansion and development potential, their expertise is invaluable. I regularly refer buyers and sellers to Jayne to assist them with bringing the business to the next level. Both seasoned park operators and those new to the industry will benefit from the level of detail, professionalism, knowledge, and integrity that Jayne and her team offer."
Mia Caetano Johnson
Principal Broker and Owner, Northeast Campground Brokers
"Jayne, you instill great confidence, and I don’t often say that. I know we are in good hands and am glad my brother found you and your outfit."
John Trask III
Beaufort, SC
"SPOT2NITE engaged Campground Consulting Group as part of our research before entering the RV park/campground industry. The CCG team coordinated a brainstorming session with all their associates and allowed us to confidentially present our idea and then receive feedback. The feedback was invaluable and offered us insight into consumer behavior and demand as well as gave us expert perspective from the campground owner’s point of view. Since launch Campground Consulting Group has been a strong supporter and advocate for SPOT2NITE. Their early insight helped us tremendously, and we are now proud of our growing community of over 100,000 RV, tent, lodging, and glamping sites!"
Terry Broussard
CEO/Co-Founder, SPOT2NITE
"SPOT2NITE engaged Campground Consulting Group as part of our research before entering the RV park/campground industry. The CCG team coordinated a brainstorming session with all their associates and allowed us to confidentially present our idea and then receive feedback. The feedback was invaluable and offered us insight into consumer behavior and demand as well as gave us expert perspective from the campground owner’s point of view. Since launch Campground Consulting Group has been a strong supporter and advocate for SPOT2NITE. Their early insight helped us tremendously, and we are now proud of our growing community of over 100,000 RV, tent, lodging, and glamping sites!"
James Maides
Co-Founder/Co-Developer, The Lakes RV & Cabin Resort, Maysville, NC
Feasibility Studies & Market Analyses Conducted
Outdoor Hospitality & Campground Industry Experience
RV PARK/Campground Developments & Expansions Guided
Generated Through Marketing & Operational Strategies
Maximize your campground’s success with CCG’s expert guidance in development, operations, and marketing. Let’s turn your vision into reality!
If you’re considering building a new RV park or campground, one of your first—and most important—questions will be: “How much will it cost to build a campground?” Campground construction costs can vary widely depending on location, size, land characteristics, and desired amenities. In this guide, we break down the key
Outdoor hospitality is having a moment—and it’s not slowing down anytime soon. What was once a niche industry dominated by mom-and-pop RV parks and seasonal family campgrounds is now attracting major investors, developers, and hospitality brands looking to get in on the action. The demand for camping and RV travel
The RV industry has always been dynamic, evolving with shifts in consumer preferences, economic cycles, and technological advancements. But in the past few years, we’ve seen some of the biggest changes in outdoor hospitality history. RV travel is no longer just for retirees exploring the country at a leisurely pace.
Running a successful campground is about more than just renting out RV and tent sites. While site fees are the foundation of your revenue, smart operators know that the most profitable campgrounds don’t rely solely on site rentals—they diversify income streams to maximize profitability. From premium add-ons to creative guest
A well-built website is a must for any modern campground, but having a website isn’t enough—people need to be able to find it. That’s where Search Engine Optimization (SEO) comes in. If your campground’s website isn’t ranking well on Google, you’re missing out on potential guests who are searching for
Building a campground isn’t just about finding a great location and putting in RV sites. The layout, infrastructure, and overall design can make or break your success. A well-designed campground runs efficiently, generates strong revenue, and provides guests with a seamless experience. A poorly designed one? It can lead to
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If you’ve spent any time in the outdoor hospitality world, you’ve probably heard of Campground Consulting Group (CCG). We’re a team of industry professionals with decades of experience in campgrounds, RV parks, and glamping resorts. Whether we’re guiding a first-time developer through their first project or helping a long-time owner
The outdoor hospitality industry is evolving, and whether you’re developing a new campground, expanding an existing park, or optimizing operations, having the right expertise is critical. In this video, industry leaders discuss the challenges, trends, and opportunities shaping the market—and why campground owners, investors, and developers trust CCG to help them plan smarter, build better, and grow faster. Watch now to learn how we can support your success.
Campground Consulting Group® is the leading outdoor hospitality consulting firm, helping RV parks, campgrounds, and resorts succeed at every stage—from initial planning to full-scale operations. With hundreds of clients nationwide, we provide expert guidance in design, development, investment, construction, marketing, and operations.
What sets us apart is our team of industry veterans, each with at least 25 years of hands-on experience in the outdoor hospitality space. We don’t just offer advice—we bring real-world expertise from owning, operating, and growing successful campground businesses. Whether you’re launching a new project, improving efficiency, or looking to scale, we deliver proven strategies and tailored solutions to help you navigate challenges and achieve long-term success.
With decades of experience and a data-driven, results-focused approach, CCG is the trusted partner for campground owners, investors, and developers nationwide.
