Sheila Isaac has been in the Camping Industry for more than two decades, including 18 years as the VP of Retail Operations with the Yogi Bear’s Jellystone Park Camp-Resort franchise, now known as Camp Jellystone.

During her tenure as Vice President of Corporate Retail Operations for the premier camping resort franchise, Sheila learned what makes RV Parks and campgrounds profitable, and how important operations and multiple revenue streams are to the bottom line.

Sheila built the Jellystone retail infrastructure from the ground up.  She was responsible for annually managing over 1000 operational, recreation, and retail products for 85 camp stores.  Her responsibilities under the Retail division included Sales, Product Development & Buying, Visual Collateral, Warehousing & Distribution, Store Merchandising and Franchise Education.

During her decades with the franchise system, she balanced being both an executive who managed budgets and created long term strategic plans, as well as working in campgrounds as a hands-on educator. She increased the profitable retail segment by more than 60% in Net Sales and was accountable for over 30% of corporate internal revenue. She not only fostered long term relationships with the franchise campground owners, but also cultivated mutually beneficial relationships with over 40 vendors and the Franchise licensor Warner Brothers. This collaboration resulted in the successful development of tens of thousands of licensed Warner Brother products over the years.

In her time since leaving Camp Jellystone, Sheila has been in product development and sales in the Souvenir Industry, with many Campgrounds as clients. She has also served as an independent industry consultant, specializing in enhancing the profitability of campgrounds and RV parks. Her extensive knowledge of general campground management and financial acumen allow her to offer invaluable insights into various non-site ancillary revenue opportunities, including Recreational Programs, Merchandise, Food & Beverage, and more. Sheila is known for her meticulous attention to detail in research and analytics, as well and taking pride in honest communications.

Her favorite part of consulting is meeting her clients in person. She also enjoys seeing so many beautiful RV Parks & Campgrounds across the diverse terrain of North America, noting ones she would like to return to & visit with her own family. Sheila holds a Bachelor of Business Administration degree in Marketing & International Business from Ohio University.