Scott Harness is a seasoned entrepreneur and hospitality industry expert with over 30 years of experience driving growth and innovation for a wide range of hospitality businesses. Throughout his career, Scott has held key leadership roles in sales, marketing, revenue management, and business development. Known for his entrepreneurial spirit and forward-thinking approach, he has consistently achieved successful outcomes by crafting strategies that align with evolving market trends and consumer preferences.
At Campground Consulting Group (CCG), Scott brings his extensive expertise to the outdoor hospitality industry, specializing in helping RV parks, campgrounds, and glamping resorts excel in all aspects of marketing. His services range from developing compelling brand identities and creating custom websites to executing comprehensive digital and print marketing campaigns. With a deep understanding of SEO, social media, content marketing, and traditional advertising, Scott designs targeted strategies that effectively engage audiences, increase visibility, and drive revenue growth. His innovative approach and passion for the outdoors empower him to deliver impactful marketing solutions that help clients stand out in a competitive market. By focusing on building strong brands and enhancing guest experiences, Scott works with CCG to turn marketing visions into reality, helping outdoor hospitality businesses attract more guests, boost occupancy, and achieve sustainable success.
Scott’s deep expertise in the hospitality industry is built on a foundation of entrepreneurial success and a commitment to continuous growth. As the founder and CEO of Group Travel Planet, LLC, the world’s first online group travel agency that powered major platforms like Orbitz and Travelocity, Scott led the company from inception to a successful acquisition by The Pritzker Group. His role as Executive Publisher of GTP Magazine further showcased his ability to innovate and adapt, driving the publication’s growth and influence within the travel industry. Alongside these entrepreneurial achievements, Scott spent over a decade overseeing Sales, Marketing, and Revenue Management for upscale resorts and award-winning chain hotels, further refining his strategic marketing, business development, and revenue optimization skills—key strengths he now brings to his work with Campground Consulting Group.
Scott’s entrepreneurial mindset is complemented by a strong focus on continuous education and industry leadership. He has pursued advanced training from top institutions like The Wharton School, Stanford Graduate School of Business, Cornell University, along with certifications in marketing and revenue management from hospitality leaders such as Marriott, IHG, and AHLA. This blend of entrepreneurial experience, practical industry knowledge, and commitment to lifelong learning makes Scott a powerful force in helping RV parks, campgrounds, and glamping resorts excel in today’s competitive outdoor hospitality market.