Your campground’s profitability depends on more than just high occupancy—it’s about charging the right price at the right time. Dynamic pricing and revenue management ensure you’re not leaving money on the table during peak seasons or undervaluing your sites during shoulder periods.
At Campground Consulting Group, we bring hotel-level revenue strategies to the outdoor hospitality space. From rate setting and seasonal optimization to automated pricing tools, we help RV parks and campgrounds increase revenue, improve yield, and make smarter pricing decisions backed by data—not guesswork.
Dynamic pricing is about more than automation—it’s about understanding demand patterns, guest behavior, and maximizing every reservation. At CCG, we help parks implement pricing strategies and systems that increase ADR (Average Daily Rate), reduce empty site nights, and drive consistent revenue growth across seasons.
🧠 Demand-Based Rate Strategy – Analyze seasonal, local, and event-driven trends to set high-performing pricing tiers.
⚙️ Dynamic Pricing System Setup – Implement real-time pricing tools that adjust based on occupancy, demand, and booking windows.
📊 Yield & Occupancy Optimization – Balance price and availability to avoid over- or under-booking during critical times.
💸 Upsell & Premium Site Pricing – Maximize revenue from high-demand sites and add-ons like late checkout, firewood, or amenities.
📈 Ongoing Data Review & Strategy Adjustments – Monitor booking performance and make proactive pricing updates throughout the year.
Why Influencer Marketing Matters for Campgrounds Today’s travelers rely more on social media, YouTube, and online recommendations than traditional advertising when choosing where to stay. Influencer marketing—partnering with travel influencers, RV bloggers, and content creators—has become one of the most effective ways for campgrounds to reach a highly engaged audience
Why Social Media Matters for Campgrounds For many travelers, the journey to booking a campground begins online. Social media platforms like Facebook, Instagram, and even TikTok have become key decision-making tools for campers searching for their next destination. A well-maintained social media presence not only builds brand awareness but also
Why Blogging is a Game-Changer for Campgrounds A well-designed website is essential for any campground, but if it lacks fresh, engaging content, you are missing out on one of the most powerful marketing tools available—blogging. Consistently publishing relevant, high-quality blog posts can increase website traffic, improve SEO rankings, and build
Feasibility Studies & Market Analyses Conducted
Outdoor Hospitality & Campground Industry Experience
RV PARK/Campground Developments & Expansions Guided
Generated Through Marketing & Operational Strategies
Flat rates might be simple, but they can cost your business thousands in missed opportunity. With the right revenue strategy, you can capture more value during high-demand periods, encourage off-peak bookings, and grow your overall profitability without adding a single new campsite.
At Campground Consulting Group, we help owners and operators implement tailored pricing strategies backed by data and real-world results. Whether you need help choosing the right software, adjusting for seasonality, or developing a long-term revenue growth plan—we’re here to help.
Let’s turn your rate structure into a revenue engine.
